Childcare Growth is a boutique childcare marketing agency that provides childcare marketing, brand, and business strategy support to some of Australia’s most successful childcare and education brands.
To start growing your childcare or education business, book a consult today.
We take your unknown childcare business and transform it into a premium childcare brand with a highly engaged waiting list of families ready to enrol.
From boutique to rapidly growing childcare groups, we provide dynamic brand, marketing and business growth support to enhance in-house teams.
Refresh and reposition your established school or education service through compelling brand stories that bring your mission, vision and values to life.
Whether you’re a CEO, Business Development Manager, Head of Marketing, or a passionate Approved Provider, Childcare Growth can provide the brand, marketing, and business growth support you need to achieve your goals.
Working on a retainer or per-project basis, we work with clients to develop vibrant childcare brands that exude personality, implement transformative marketing strategies that are a blueprint for success, and provide the business growth support to overcome challenges restricting business growth and innovation.
We create compelling childcare brands that connect, attract, and convert their ideal customer. Every interaction families and educators have with your childcare service is branding.
We work with childcare services to develop actionable annual marketing strategy plans that adapt to your childcare centre’s needs throughout the year to deliver consistent occupancy growth.
We help childcare businesses stand out online so your service makes the shortlist for families searching for childcare. We specialise in Website Design, Google Business, SEO, Google Ads, Social Ads, and Social Media.
Childcare marketing expert, mum of three, and business growth strategist with over a decade of experience in growing early education businesses. With an emphasis on developing long-term client relationships, Michaela couples a deep understanding of the early education sector with a genuine passion for building dynamic brands that propel childcare businesses to their next stage of growth.
When to Start Marketing Your New Childcare Centre: A Guide for Success Opening a new childcare centre is an exciting venture, but it’s also one that requires meticulous planning, especially when it comes to marketing. At Childcare Growth, we understand the complexities involved in launching a successful childcare service. One
No matter what stage you’re at in your childcare business journey, having the right tools will supercharge your ability to increase occupancy. The trick is knowing which ones you need and what’s worth the money. Throughout my career, I have tested tonnes of tools in the hopes of finding the
In the ever-evolving landscape of Australia’s childcare and early education sector, standing out and thriving requires more than just offering exceptional care and education. It demands a strategic approach to marketing and growth, tailored to the unique dynamics of this highly competitive industry. This is precisely where the expertise of
“Michaela and the Childcare Growth Team have consistently exhibited exceptional professionalism, playing a pivotal role in achieving outstanding results for our business which consistently operates above 100% occupancy. Michaela’s meticulous attention to detail and her ability to relate information as if managing her own business instills a deep sense of trust. She guides us through various aspects of our business, from finance and boosting occupancy to social media strategy, staff recruitment, and more. Her advice is always aimed at maximising our profitability while maintaining the highest quality education and care. We eagerly look forward to continuing our journey with Michaela. Her straightforward, no-nonsense approach is highly effective—what she promises, she delivers, and then some.”
Approved Providers
“Our collaboration with Childcare Growth, and particularly with Michaela, has been a remarkable journey of professional growth and success. Her professionalism, combined with a keen sense of our business needs, was reflected in the swift and high-quality implementation of our strategic marketing plan. Michaela’s role was pivotal in refreshing our marketing materials but also in the strategic redesign and SEO optimisation of our website. Thanks to her expertise, we’ve seen a notable enhancement in our brand recognition and social media presence. This has been crucial in tackling two major challenges in our industry: elevating our recruitment brand and increasing occupancy levels. On behalf of our organisation, I extend our heartfelt gratitude to Michaela. Her work has been a game-changer.”
Business Development Manager
Not-for-Profit OSHC & Childcare Group
“Michaela from Childcare Growth has been an instrumental force behind the remarkable achievements and growth of Bright Steps Academy over the last two years. Her invaluable contribution, spanning a spectrum of expertise from innovative website design to comprehensive staff training, establishing a robust social media presence, event management, CRM expertise, and strategic communication, has been nothing short of transformative. Michaela’s exceptional ability to grasp our vision and convert it into tangible, actionable strategies underscores her remarkable commitment and industry-leading attention to detail. Her dedication to excellence, combined with a genuine enthusiasm for fostering development, marks her as an irreplaceable asset.”
Approved Provider & COO
Wondering how your website stacks up against the competition? Unlock our insightful guide to review how well your brand story is conveyed through your website.
Found some areas to improve? We can help with that.
For childcare business growth and marketing tips, brand inspiration, and sector insights, connect with Childcare Growth on Instagram @childcaregrowth.
© Childcare Growth 2024 | Privacy Policy